Modelling the social media content marketing (SMCM) criteria on content marketing experience (CMX) and behavioral intention towards Muslimah fashion advertisement / Nur Syakirah Ahmad
In this new era of digital marketing, the social media becoming a crucial business tool among the business firms. Most of the business practitioners especially in Muslimah fashion industry start to realise the importance of content marketing towards their business development. According to past rese...
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| Format: | Thesis |
| Language: | en |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/88938/1/88938.pdf https://ir.uitm.edu.my/id/eprint/88938/ |
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