Online hotel reservations: accessing factors influencing customers attitude and behaviours / Jazira Anuar ... [et al.]

The booming trends of hotel online reservations worldwide had influenced many hotels to establish online purchasing. Malaysia hotel industry had also grabbing the opportunity of this current trend by establishing online purchasing at their hotel. This research paper is focus on the factors that infl...

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Bibliographic Details

Main Authors:	Anuar, Jazira, Musa, Mushaireen, Khalid, Khazainah, Abu Bakar, Siti Khuzaimah, Abd. Majid, Hayati Adilin
Format:	Article
Language:	en
Published:	2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/86401/1/86401.pdf https://ir.uitm.edu.my/id/eprint/86401/ https://e-ajuitmct.uitm.edu.my/v3/
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