A comparative study of the marketing strategies adopted by the conventional insurers and Islamic insurers / Maznah Wan Omar ... [et al.]
Presently, there are 68 insurers licensed to conduct insurance business in Malaysia. They composed of 58 direct (primary) insurers and 1 0 professional insurers. These insurers operate through 872 branches nation-wide and 1,254 electronic tenninals, set up mostly at the offices of Intermediaries. Th...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Kedah
2003
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/86216/1/86216.pdf https://ir.uitm.edu.my/id/eprint/86216/ |
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