Measuring and improving customer satisfaction towards Kampungku Restaurant / Abang Mohammad Zulfiqar Za'im

The main objectives of this research were to identify attributes that influence customer satisfaction and determine their relationships with customer satisfaction. The variables included in this research are service, physical, product and promotion as independent variables and customer satisfaction...

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Bibliographic Details

Main Author:	Za'im, Abang Mohammad Zulfiqar
Format:	Student Project
Language:	en
Published:	2011
Subjects:	H Social Sciences (General) Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/85097/1/85097.pdf https://ir.uitm.edu.my/id/eprint/85097/
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