Creating customer preferences for online marketplace promotional strategy: a survey of youth in Malaysia during the COVID-19 pandemic / Rahmandika Adipradana … [et al.]

Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marke...

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Bibliographic Details

Main Authors:	Adipradana, Rahmandika, Dharmawan, Dhiyaa Calista, Zhucheng, Shao, Annuar, Nursyamilah
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perlis 2023
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/82876/1/82876.pdf https://ir.uitm.edu.my/id/eprint/82876/
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