Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi
This study aim to investigate how the factors such as product performances affect the choices of brand preferences between Apple and Samsung. Nowadays smartphone is a must have gadget especially for students, so there is a crucial need for the company to distinguish themselves from the competitors....
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| Format: | Student Project |
| Language: | en |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/73061/1/73061.pdf https://ir.uitm.edu.my/id/eprint/73061/ |
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| _version_ | 1833075325763846144 |
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| author | Mohd Zaidi, Nurashikin |
| author_facet | Mohd Zaidi, Nurashikin |
| author_sort | Mohd Zaidi, Nurashikin |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study aim to investigate how the factors such as product performances affect the choices of brand preferences between Apple and Samsung. Nowadays smartphone is a must have gadget especially for students, so there is a crucial need for the company to distinguish themselves from the competitors. This study focus on 1) To examine the factors that affect the brand preferences for UiTM students between Apple and Samsung smart phone. 2) To determine the students preferences between Apple and Samsung smart phone. Correlation analysis and frequency analysis will be using in this research. |
| format | Student Project |
| id | my.uitm.ir-73061 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2015 |
| record_format | eprints |
| spelling | my.uitm.ir-730612023-01-27T03:47:20Z https://ir.uitm.edu.my/id/eprint/73061/ Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi Mohd Zaidi, Nurashikin H Social Sciences (General) Cell phone services industry. Wireless telephone industry This study aim to investigate how the factors such as product performances affect the choices of brand preferences between Apple and Samsung. Nowadays smartphone is a must have gadget especially for students, so there is a crucial need for the company to distinguish themselves from the competitors. This study focus on 1) To examine the factors that affect the brand preferences for UiTM students between Apple and Samsung smart phone. 2) To determine the students preferences between Apple and Samsung smart phone. Correlation analysis and frequency analysis will be using in this research. 2015-06 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/73061/1/73061.pdf Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi. (2015) [Student Project] (Unpublished) |
| spellingShingle | H Social Sciences (General) Cell phone services industry. Wireless telephone industry Mohd Zaidi, Nurashikin Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi |
| title | Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi |
| title_full | Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi |
| title_fullStr | Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi |
| title_full_unstemmed | Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi |
| title_short | Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi |
| title_sort | brand preferences between apple and samsung smartphone among uitm students / nurashikin mohd zaidi |
| topic | H Social Sciences (General) Cell phone services industry. Wireless telephone industry |
| url | https://ir.uitm.edu.my/id/eprint/73061/1/73061.pdf https://ir.uitm.edu.my/id/eprint/73061/ |
| url_provider | http://ir.uitm.edu.my/ |