Brand preferences between Apple and Samsung smartphone among UiTM students / Nurashikin Mohd Zaidi
This study aim to investigate how the factors such as product performances affect the choices of brand preferences between Apple and Samsung. Nowadays smartphone is a must have gadget especially for students, so there is a crucial need for the company to distinguish themselves from the competitors....
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| Format: | Student Project |
| Language: | en |
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2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/73061/1/73061.pdf https://ir.uitm.edu.my/id/eprint/73061/ |
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