Applied business research: an empirical study on customer satisfaction at the Royal Malaysia Customs department Ipoh / Salehhudin Abd Rahman, Muhamad Fauzi Abdul Karim and Muhammad Jafari Abdul Hamid
The research literature on customer satisfaction appears to be endless and is growing in popularity throughout the years. Despite the growing number of models available for measuring customer satisfaction, SERVQUAL appears to be the starting point towards further research. This study hopes to add fu...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | en |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/72463/1/72463.pdf https://ir.uitm.edu.my/id/eprint/72463/ |
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