Consumer perception towards service quality of both local airline services in Kota Kinabalu, Sabah (Malaysia Airlines - MAS & Air Asia) / Rosalia Mimin

The purpose of this particular research which is entitled consumer perception towards service quality of both local airlines in Kota Kinabalu, Sabah (Malaysia Airlines - MAS and Air Asia) is to investigate the perception of consumer in terms of the service quality or customer services offered by the...

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Bibliographic Details

Main Author:	Mimin, Rosalia
Format:	Student Project
Language:	en
Published:	2013
Subjects:	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/72008/1/72008.pdf https://ir.uitm.edu.my/id/eprint/72008/
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