A study on bumiputera women entrepreneurs in small medium enterprises on their knowledge of promotional strategies in Sapangar area, Kota Kinabalu, Sabah / Josrin Amban @ Mohd Nazrie Abdullah

This is a study on Bumiputera women entrepreneurs in Small Medium Enterprises on their knowledge of promotional strategies in Sapangar Area, Kota Kinabalu, Sabah. The objectives of this study are: (1) To determine the level of knowledge of promotional strategies among Bumiputera women entrepreneurs...

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Bibliographic Details

Main Author:	Abdullah, Josrin Amban @ Mohd Nazrie
Format:	Student Project
Language:	en
Published:	2010
Subjects:	Small business. Medium-sized business Women Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/71967/1/71967.pdf https://ir.uitm.edu.my/id/eprint/71967/
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