Relationship between perceived usefulness and online shopping behaviour among university students / Mohamad Shazwan Shauqi Ithnin, Nor ‘Ain Abdullah and Mohd Lutfi Iskandar
E-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Business and Management
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/71634/1/71634.pdf https://ir.uitm.edu.my/id/eprint/71634/ http://myjms.mohe.gov.my/index.php/JIBE/index |
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