The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]

The traditional food of a culture in a society is continuously inherited from the old generation to the new generation. The traditional element is an in-depth understanding of the function of each material, techniques of preparation, and the practice in our daily cooking. This understanding in the f...

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Bibliographic Details

Main Authors:	Abdullah, Rahman, Arifin, Aniza, Samsudin, Azlina, Bachok, Sabaianah, Zahari, Harnizam
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perlis 2021
Subjects:	Market segmentation. Target marketing Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/69375/1/69375.pdf https://ir.uitm.edu.my/id/eprint/69375/ https://myjms.mohe.gov.my/index.php/intelek
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