Factors influencing the adoption of Facebook as a marketing channel among SMEs in Nigeria as a developing country: a conceptual framework / Idris Na'umma Abdullahi, Mohd Heikal Husin and Ahmad Suhaimi Baharudin
This paper reviews empirical literature to develop a conceptual framework for the adoption of Facebook as a marketing channel by Small and Medium Enterprises (SMEs) in developing countries like Nigeria. Recent peer-review journal articles were reviewed to develop the conceptual framework for this st...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Perlis
2021
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/69325/1/69325.pdf https://ir.uitm.edu.my/id/eprint/69325/ https://myjms.mohe.gov.my/index.php/intelek |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|