Measuring website service quality of Malaysian companies / Voon Boo Ho, Karen Kueh Meng Koon and Mohd Zafian Mohd Zawawi
Customer-perceived service quality is essential for enhancing customer satisfaction and loyalty. This is-also true for online services, particularly in view-of-the increasing-use-of websites as a channel for information presentation and provision of other services. Hence, the website service quality...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/69275/1/69275.pdf https://ir.uitm.edu.my/id/eprint/69275/ |
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