Perception and marketing / Hamdan Hassan
Each and everyone of us are 'short-changed' in what we see, hear, smell, touch and taste. In short, we are all with 'short perspectives'. The field of marketing capitalise on this understanding and are well demonstrated by what they do in promoting their products. Consumer activi...
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| Format: | Article |
| Language: | en |
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Universiti Teknologi MARA, Pahang
1988
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65587/1/65587.PDF https://ir.uitm.edu.my/id/eprint/65587/ |
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| _version_ | 1833073215733235712 |
|---|---|
| author | Hassan, Hamdan |
| author_facet | Hassan, Hamdan |
| author_sort | Hassan, Hamdan |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Each and everyone of us are 'short-changed' in what we see, hear, smell, touch and taste. In short, we are all with 'short perspectives'. The field of marketing capitalise on this understanding and are well demonstrated by what they do in promoting their products. Consumer activist does. not see the way a marketing man sees it.. What they are fighting for are for the 'longer perspectives' demanding the producers to give a better chance and 'more time' for consumers to see more of the products, tell more, have a chance to smell· it and if possible Lo taste it. Is it possible? Readers I hope are not 'short-changed' by my argument that seems to favour marketing. Hope you can spare me some kind thoughts. As a consumer you might have your reasons. And as a marketeer I have mine. But first surely you want to know how 'perception' is being defined by marketing people. |
| format | Article |
| id | my.uitm.ir-65587 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 1988 |
| publisher | Universiti Teknologi MARA, Pahang |
| record_format | eprints |
| spelling | my.uitm.ir-655872023-01-27T03:52:20Z https://ir.uitm.edu.my/id/eprint/65587/ Perception and marketing / Hamdan Hassan gading Hassan, Hamdan Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Each and everyone of us are 'short-changed' in what we see, hear, smell, touch and taste. In short, we are all with 'short perspectives'. The field of marketing capitalise on this understanding and are well demonstrated by what they do in promoting their products. Consumer activist does. not see the way a marketing man sees it.. What they are fighting for are for the 'longer perspectives' demanding the producers to give a better chance and 'more time' for consumers to see more of the products, tell more, have a chance to smell· it and if possible Lo taste it. Is it possible? Readers I hope are not 'short-changed' by my argument that seems to favour marketing. Hope you can spare me some kind thoughts. As a consumer you might have your reasons. And as a marketeer I have mine. But first surely you want to know how 'perception' is being defined by marketing people. Universiti Teknologi MARA, Pahang 1988 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65587/1/65587.PDF Perception and marketing / Hamdan Hassan. (1988) GADING Majalah Akademik ITM Cawangan Pahang <https://ir.uitm.edu.my/view/publication/GADING_Majalah_Akademik_ITM_Cawangan_Pahang/>, 1 (2): 5. pp. 34-35. |
| spellingShingle | Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Hassan, Hamdan Perception and marketing / Hamdan Hassan |
| title | Perception and marketing / Hamdan Hassan |
| title_full | Perception and marketing / Hamdan Hassan |
| title_fullStr | Perception and marketing / Hamdan Hassan |
| title_full_unstemmed | Perception and marketing / Hamdan Hassan |
| title_short | Perception and marketing / Hamdan Hassan |
| title_sort | perception and marketing / hamdan hassan |
| topic | Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/65587/1/65587.PDF https://ir.uitm.edu.my/id/eprint/65587/ |
| url_provider | http://ir.uitm.edu.my/ |