Perception and marketing / Hamdan Hassan

Each and everyone of us are 'short-changed' in what we see, hear, smell, touch and taste. In short, we are all with 'short perspectives'. The field of marketing capitalise on this understanding and are well demonstrated by what they do in promoting their products. Consumer activi...

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Bibliographic Details

Main Author:	Hassan, Hamdan
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Pahang 1988
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/65587/1/65587.PDF https://ir.uitm.edu.my/id/eprint/65587/
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