Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud
Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance...
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| Format: | Book Section |
| Language: | en |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf https://ir.uitm.edu.my/id/eprint/65363/ |
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| _version_ | 1833073162214965248 |
|---|---|
| author | Mahmud, Nurun Nasuha |
| author2 | Jack, Suriani |
| author_facet | Jack, Suriani Mahmud, Nurun Nasuha |
| author_sort | Mahmud, Nurun Nasuha |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance by the business entities especially those who are owned by the Muslim people. The construction of s-CRM is critical to improving business performance and sustaining in the marketplace, as it has substantial implications in marketing, customer care, and sales departments of SMEs. |
| format | Book Section |
| id | my.uitm.ir-65363 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2022 |
| publisher | Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak |
| record_format | eprints |
| spelling | my.uitm.ir-653632022-08-15T06:07:59Z https://ir.uitm.edu.my/id/eprint/65363/ Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud Mahmud, Nurun Nasuha H Social Sciences (General) Study and teaching. Research Business T Technology (General) Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance by the business entities especially those who are owned by the Muslim people. The construction of s-CRM is critical to improving business performance and sustaining in the marketplace, as it has substantial implications in marketing, customer care, and sales departments of SMEs. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud. (2022) In: Chapters in Book : Article Review. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, pp. 32-36. |
| spellingShingle | H Social Sciences (General) Study and teaching. Research Business T Technology (General) Mahmud, Nurun Nasuha Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud |
| title | Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud |
| title_full | Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud |
| title_fullStr | Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud |
| title_full_unstemmed | Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud |
| title_short | Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud |
| title_sort | social customer relationship management (s-crm) among small and medium-sized enterprises (smes) in malaysia / nurun nasuha mahmud |
| topic | H Social Sciences (General) Study and teaching. Research Business T Technology (General) |
| url | https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf https://ir.uitm.edu.my/id/eprint/65363/ |
| url_provider | http://ir.uitm.edu.my/ |