Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud

Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance...

Full description

Bibliographic Details

Main Author:	Mahmud, Nurun Nasuha
Other Authors:	Jack, Suriani
Format:	Book Section
Language:	en
Published:	Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:	H Social Sciences (General) Study and teaching. Research Business T Technology (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf https://ir.uitm.edu.my/id/eprint/65363/
Tags:	Add Tag No Tags, Be the first to tag this record!