Social media engagement strategy: investigation of marketing and R&D interfaces in manufacturing industry / Tasha Peter
According to research, a company's new product development performance and future competitiveness are dependent on an effective marketing and R&D interface. Social media's growing popularity promised to improve engagement, collaboration, and networking between the two functions. Howeve...
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| Format: | Book Section |
| Language: | en |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/64736/1/64736.pdf https://ir.uitm.edu.my/id/eprint/64736/ |
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