A study of customer satisfaction on Mazda at Cycle & Carriage Bintang Berhad / Shahrul Akmal Kamaruddin

The objective of this project paper was to identify the level of customer satisfaction on Mazda model in automobile company. The study approach was a research study of Mazda of Cycle & Carriage Bintang Berhad (CCB). Information on the level of satisfaction among the existing customers that send...

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Bibliographic Details

Main Author:	Kamaruddin, Shahrul Akmal
Format:	Student Project
Language:	en
Published:	1997
Subjects:	Marketing Market segmentation. Target marketing Management Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/60384/1/60384.pdf https://ir.uitm.edu.my/id/eprint/60384/
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