Mapping the dimensions of electronic service quality with electronic customer relationship management (e-CRM) features for electronic reservation / Zazaleena Zakariah, Nursyahidah Alias and Norhafizah Hashim

With the growth of electronic commerce (e-commerce), electronic service (e-service) is becoming important for supplementing e-commerce functions as customers require a high quality of services in electronic market. Researcher shows, hotels that adopt e-CRM solutions would expect that the application...

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Bibliographic Details

Main Authors:	Zakariah, Zazaleena, Alias, Nursyahidah, Hashim, Norhafizah
Format:	Conference or Workshop Item
Language:	en
Published:	2009
Subjects:	Marketing Consumer satisfaction Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/59388/1/59388.PDF https://ir.uitm.edu.my/id/eprint/59388/
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