Social marketing vs commercial marketing: something in common for gains / Mazlan Che Soh
Social marketing is a distinct marketing discipline and it was first coined formally 41 years ago by Philip Kotler and Gerald Zaltman, based from a pioneering article in the Journal of Marketing by Kotler and Levy in 1969. These articles describe “the use of marketing principles and techniques to ad...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | en |
| Published: |
Faculty of Administrative Science and Policy Studies
2012
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/55443/1/55443.pdf https://ir.uitm.edu.my/id/eprint/55443/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|