The Malaysian youth acceptance level on plastic bag campaign through the social media advertising / Noorita Mohammad ... [et al.]

This research examined the influence of soci al media advertising conducted on young people. The incidence June 2021 Keywords: Social media, No plastic bag campaign , environment, youth Corresponding Author: Noori545@uitm.edu.my of landfill spillover with pl astic bags has inc...

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Bibliographic Details

Main Authors:	Mohammad, Noorita, Abdul Ghani, Nur Ainiey Aida, Che Abdul Ghani, Che Ros Alia, Mazlan, Miza Afifah, Mohammad Bakri, Muhammad Adib, Izzul Areef, Mohammad Khairi
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2021
Subjects:	Environmental aspects. Green marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Environmental protection
Online Access:	https://ir.uitm.edu.my/id/eprint/50665/1/50665.pdf https://ir.uitm.edu.my/id/eprint/50665/ https://voa.uitm.edu.my/
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