“Fomsumerism” and beauty consumerism among social media users in Malaysia / Ahlam Abdul Aziz, Nurfarhanah Hasnuden and Wardatul Hayat Adnan

‘Fomsumerism’ comes from a present-day social expression used in allusion to someone who have the emotional experience of generally attached with social media that is FOMO (Fear of Missing Out). This study explains the concept of ‘Fomsumerism’ and its connections with consumer behaviour which lead t...

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Bibliographic Details
Main Authors: Abdul Aziz, Ahlam, Hasnuden, Nurfarhanah, Adnan, Wardatul Hayat
Format: Article
Language:en
Published: Universiti Teknologi MARA 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/49491/1/49491.pdf
https://ir.uitm.edu.my/id/eprint/49491/
https://forumkomunikasi.uitm.edu.my
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