Importance of setting an effective target market Netherlands Maritime Institute of Technology / Nurul Atikah Eka
Target market is a particular group of consumers at which a product or service is aimed (Google, 2018). Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose need and desires most closely...
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| Format: | Student Project |
| Language: | en |
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2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/49195/1/49195.pdf https://ir.uitm.edu.my/id/eprint/49195/ |
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