A study on the effectiveness of display at ladies department, Jaya Jusco Bandar Baru, Klang / Mahani Mohamad

Consumer shopping behaviour such as the choice of store is influenced based on how merchandising of a firm's positioning strategy. Merchandise display is an important ingredient creating element where should begin with an understanding of preferences, desires and expectations of the target mark...

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Bibliographic Details

Main Author:	Mohamad, Mahani
Format:	Student Project
Language:	en
Published:	1997
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Retail trade
Online Access:	https://ir.uitm.edu.my/id/eprint/47395/1/47395.pdf https://ir.uitm.edu.my/id/eprint/47395/
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