New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku
The product is called PlushieBear, a soft toy designed to provide warmth and linked to a smart-talking app that can hold comforting conversations with individuals struggling with depression; excluding those with manic and psychotic depression. According to WHO (2017), people suffering from depressio...
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| Main Authors: | , , |
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| Format: | Entrepreneurship Project |
| Language: | en |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/45698/1/45698.pdf https://ir.uitm.edu.my/id/eprint/45698/ |
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| _version_ | 1833067907591962624 |
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| author | Ibrahim, Nur Imanina Entering, Madelina Tuanku, Sharifah Noor Hamizah |
| author_facet | Ibrahim, Nur Imanina Entering, Madelina Tuanku, Sharifah Noor Hamizah |
| author_sort | Ibrahim, Nur Imanina |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The product is called PlushieBear, a soft toy designed to provide warmth and linked to a smart-talking app that can hold comforting conversations with individuals struggling with depression; excluding those with manic and psychotic depression. According to WHO (2017), people suffering from depression tend to isolate themselves from others. Therefore, the product is an inanimate object that is approachable for people who is uncomfortable with social live interaction. |
| format | Entrepreneurship Project |
| id | my.uitm.ir-45698 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2020 |
| record_format | eprints |
| spelling | my.uitm.ir-456982021-09-30T06:47:54Z https://ir.uitm.edu.my/id/eprint/45698/ New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku Ibrahim, Nur Imanina Entering, Madelina Tuanku, Sharifah Noor Hamizah Marketing Management Marketing research. Marketing research companies. Sales forecasting The product is called PlushieBear, a soft toy designed to provide warmth and linked to a smart-talking app that can hold comforting conversations with individuals struggling with depression; excluding those with manic and psychotic depression. According to WHO (2017), people suffering from depression tend to isolate themselves from others. Therefore, the product is an inanimate object that is approachable for people who is uncomfortable with social live interaction. 2020 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/45698/1/45698.pdf New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku. (2020) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/45698.pdf> (Unpublished) |
| spellingShingle | Marketing Management Marketing research. Marketing research companies. Sales forecasting Ibrahim, Nur Imanina Entering, Madelina Tuanku, Sharifah Noor Hamizah New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku |
| title | New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku |
| title_full | New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku |
| title_fullStr | New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku |
| title_full_unstemmed | New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku |
| title_short | New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku |
| title_sort | new product development (ent600) plushiebear / nur imanina ibrahim, madelina entering and sharifah noor hamizah tuanku |
| topic | Marketing Management Marketing research. Marketing research companies. Sales forecasting |
| url | https://ir.uitm.edu.my/id/eprint/45698/1/45698.pdf https://ir.uitm.edu.my/id/eprint/45698/ |
| url_provider | http://ir.uitm.edu.my/ |