New product development (ENT600) PlushieBear / Nur Imanina Ibrahim, Madelina Entering and Sharifah Noor Hamizah Tuanku

The product is called PlushieBear, a soft toy designed to provide warmth and linked to a smart-talking app that can hold comforting conversations with individuals struggling with depression; excluding those with manic and psychotic depression. According to WHO (2017), people suffering from depressio...

Full description

Bibliographic Details

Main Authors:	Ibrahim, Nur Imanina, Entering, Madelina, Tuanku, Sharifah Noor Hamizah
Format:	Entrepreneurship Project
Language:	en
Published:	2020
Subjects:	Marketing Management Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/45698/1/45698.pdf https://ir.uitm.edu.my/id/eprint/45698/
Tags:	Add Tag No Tags, Be the first to tag this record!