Factors influencing archaeological tourists’ behavioral intentions: A conceptual framework / Pong Kok Shiong and Abdul Rashid Abdullah
Archaeological tourism has tremendous potential to lure inbound and outbound tourists with the announcement of Lenggong Valley as a World Heritage Site in 2012. Promoting archaeological tourism needs extra effort since the public has limited idea of what the site can offer. Therefore, a series of st...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
UiTM Press
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/44640/1/44640.pdf https://ir.uitm.edu.my/id/eprint/44640/ https://www.jthca.org/ |
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