Measuring supplier’s service quality and customer satisfaction using servqual / Hirun Azaman Ismail
Service quality can be used as a strategic differentiation weapon to build an organizational distinctive advantage. To be competitive, service supplier should embrace customer-driven quality which represents a proactive approach in satisfying the needs of the customers by gathering information about...
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2004
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| Online Access: | https://ir.uitm.edu.my/id/eprint/43650/1/43650.pdf https://ir.uitm.edu.my/id/eprint/43650/ |
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