The role of perceived quality, store image, and trust in predicting customers’ purchase intentions towards restaurants in Terengganu / Khalid Amin Mat ... [et al.]

The restaurant industry is highly competitive and the entrepreneur must pay attention to customers’ purchase intentions in order to have chances to stand out from the competitors. It is a crucial aspect for every entrepreneur to look deep into. Getting customers’ intention is like a war in marketing...

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Bibliographic Details

Main Authors:	Mat, Khalid Amin, Mohamad, Ahmad Abdullah, Omar Ali, Siti Rapidah, Mohd Said, Nur Shafini
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perlis 2020
Subjects:	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/42893/1/42893.pdf https://ir.uitm.edu.my/id/eprint/42893/ https://jurnalintelek.uitm.edu.my/index.php/main
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