An investigation into the antecedents influencing unethical consumer behavior / Nazahah Abd Rahim … [et al.]

This research investigates consumers’ motivation for behaving unethically and to understand the factors influencing it. It aims to develop a model predicting the factors or antecedents influencing unethical consumer behaviors. As there are less research and reports on this issue in Malaysia, thus st...

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Bibliographic Details

Main Authors:	Abd Rahim, Nazahah, Abdul Jalil, Muna, Mohd Saad, Shakirah
Format:	Research Reports
Language:	en
Published:	2012
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/42603/1/42603.pdf https://ir.uitm.edu.my/id/eprint/42603/
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