Public service social media priming towards gaining the trust of youths / Nur Risyah Musa and Mokhtar Muhammad

Social media has vastly proliferated and become a vital platform for political parties, businesses and consumers to disseminate their organisation’s interests and agenda. The public service of Malaysia too has benefited from social media as a strategic communication medium in disseminating governmen...

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Bibliographic Details
Main Authors: Musa, Nur Risyah, Muhammad, Mokhtar
Format: Article
Language:en
Published: Centre for Media and Information Warfare Studies, Faculty of Communication and Media Studies, Universiti Teknologi Mara, Malaysia 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/42587/1/42587.pdf
https://ir.uitm.edu.my/id/eprint/42587/
https://jmiw.uitm.edu.my/
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