Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga... [et al.]

This paper studied the effects of distribution, pricing, advertising and brand activationon brand awareness among young female adults. Data from 100 respondents were analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation signif...

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Bibliographic Details

Main Authors:	Jangga, Rohani, M Ali, Norlina, Shahwir, Siti Farrah, Ali, Alizah, Ab Rani, Nur Hanani
Format:	Article
Language:	en
Published:	UiTM Cawangan Johor 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/42299/1/42299.pdf https://ir.uitm.edu.my/id/eprint/42299/ https://insightjournal.my/
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