A study on the purchase behaviours for smartphone among UiTM students / Siti Sarah Zainal and Siti Aishah Rozani

This chapter focuses on the research background of the study which is purchase behaviours for smartphones among UiTM students. This chapter explains the problem statement, research question, research objectives, scope of study, significant of the study and the definition of term and concept in this...

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Bibliographic Details

Main Authors:	Zainal, Siti Sarah, Rozani, Siti Aishah
Format:	Student Project
Language:	en
Published:	2018
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/42262/1/42262.pdf https://ir.uitm.edu.my/id/eprint/42262/
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