Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]

Online purchasing is a global phenomenon that is growing rapidly. The purpose of this study is to investigate how internet is used as a strategic tool that affects customer online purchasing behaviour among online purchasers in Malaysia. This study used correlational designas it describes the signif...

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Bibliographic Details

Main Authors:	Othman, Abdul Kadir, Wan Taha, Nur Ain, Omar, Nur Asmahani, Radzuan, Nur Fadhilah, Che Mat, Siti Noor Afiqah, Mohd Hanipiah, Siti Nur Fatanah
Format:	Article
Language:	en
Published:	UiTM Cawangan Johor 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/41883/1/41883.pdf https://ir.uitm.edu.my/id/eprint/41883/ https://insightjournal.my/
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