The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad
The study aimed is to examine the relationship of brand image and service quality towards student loyalty in purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understanding student loyalty, the university management might encourage students to shop at the UniShop...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Perlis
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/41815/1/41815.pdf https://ir.uitm.edu.my/id/eprint/41815/ https://jurnalintelek.uitm.edu.my/index.php/main |
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