A study on the KTM komuter’s customer service performance provided by the tele-marketeer team / Norzatulcima Jamaluddin
KTM Komuter is the most ambitious project ever handled by KTMB with a vision to propel the railway industry into a new era of modernization . Modernization of rail transport infrastructure will contribute to the economic development of Klang Valley’s population which goes in line with the Government...
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| Format: | Student Project |
| Language: | en |
| Published: |
1996
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/41130/1/41130.pdf https://ir.uitm.edu.my/id/eprint/41130/ |
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| Summary: | KTM Komuter is the most ambitious project ever handled by KTMB with a vision to propel the railway industry into a new era of modernization . Modernization of rail transport infrastructure will contribute to the economic development of Klang Valley’s population which goes in line with the Government’s vision in achieving a developed nations by the year 2020 . The study area will try to analyse the Commuter Service Department’s marketing strategy with the main focus on the hotline services called the 'Commuter Connection’ . The Commuter Connection Services is a marketing tools to improved customer service standard with the help of Tele-marketeer Team . A survey was made by distributing structured questionnaires among commuters and households to analyse the effectiveness of the Commuter Connection Services . The data were analyse using table of forms showing their percentage level . Informal interviews and general observations were also done to seek any problems faced by the study area . |
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