Measuring and managing franchisee satisfaction: a study of academic franchising / Firdaus Abdullah... [et al.]
Franchise satisfaction is crucial to franchise management, and it is considered to be a central variable for the franchise network's long-term survival. While an abundance of research exists on the topic of franchising, none has been directed toward measuring franchisee satisfaction within an a...
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| Main Authors: | , , , |
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| Format: | Research Reports |
| Language: | en |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/39011/1/39011.PDF https://ir.uitm.edu.my/id/eprint/39011/ |
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