Customer purchasing decision: an empirical study among Malaysian hypermarket shoppers / Mohd Najmie Osman...[et al.]

A report by Malaysian Retail Association stated that the estimation on Malaysia Retail Industry Quarterly Growth Rate 2017 was 1.5 % to 5.5% and at the average whole year by 3.9%. In Malaysia, the first hypermarket was Makro Cash & Carry outlet, a company owned by HSV Holding from the Netherland...

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Bibliographic Details

Main Authors:	Osman, Mohd Najmie, Harudin, Syahmi, Muhamad, Azim Izzuddin, Zamri, Nur Amira
Format:	Book Section
Language:	en
Published:	Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2018
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/36765/1/36765.pdf https://ir.uitm.edu.my/id/eprint/36765/
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