The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]

This study aims to determine the relationship between brand marketing communication towards brand authenticity among the users of a local brand company. Brand marketing communication is related to enhancing the brand itself by shaping the brand authenticity perceptions directly and clarifying its po...

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Bibliographic Details

Main Authors:	Abdul Ghani, Wan Soraya, Azman, Nurul Atiqah Amalina, Mohd Rashid, Norhidayah, Abdul Halim, Abdul Hamid
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA Shah Alam 2020
Subjects:	Branding (Marketing) Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/34889/1/34889.pdf https://ir.uitm.edu.my/id/eprint/34889/ https://jibe.uitm.edu.my/index.php/en/june-2020
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