The effectiveness of promotion through advertising to gain sustainable event management based on youth in Klang Valley / Rabiatul Masturah Zainal and Zafirah Aiza Abdul Aziz

This research study aim to assess the effectiveness of advertising aspects which involve the advertising tools on sustainable event management based on youth in Klang Valley. The advertising tools or methods that usually use by an event organizer to promote their events are through television, radio...

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Bibliographic Details

Main Authors:	Zainal, Rabiatul Masturah, Abdul Aziz, Zafirah Aiza
Format:	Student Project
Language:	en
Published:	2015
Subjects:	Management. Industrial Management Marketing research. Marketing research companies. Sales forecasting Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/30593/1/30593.pdf https://ir.uitm.edu.my/id/eprint/30593/
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