The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah

Nowadays, in the real business world companies start realizes the significant importance of marketing promotion mix especially banking sector in order to deliver the message to their customers effectively. Marketing promotion mix can influence company’s performance especially for retail based compan...

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Bibliographic Details

Main Author:	Hasbullah, Nurul Hidayah
Format:	Student Project
Language:	en
Published:	2011
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/30442/1/30442.pdf https://ir.uitm.edu.my/id/eprint/30442/
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