The effectiveness of branding at Telekom Malaysia Berhad (TM) / Nik Mohd Hanis Zakaria

The research study is carried out to analyze and identify the factors that influence the effectiveness of branding at Telekom Malaysia Berhad (TM). Actually, the factors that exactly influence brand effectiveness is analyzed and examined by using four major independent variables; promotion, price, s...

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Bibliographic Details

Main Author:	Zakaria, Nik Mohd Hanis
Format:	Student Project
Language:	en
Published:	Faculty of Business and Management 2009
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/27474/1/PPb_NIK%20MOHD%20HANIS%20ZAKARIA%20BM%20M%2009_5.pdf https://ir.uitm.edu.my/id/eprint/27474/
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