Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed...

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Bibliographic Details

Main Authors:	Ismail, Mohd Noor Ismawi, Hemdi, Mohamad Abdullah, Sumarjan, Norzuwana, Hanafiah, Mohd Hafiz, Zulkifly, Muhammad Izzat
Format:	Article
Language:	en
Published:	Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017
Subjects:	Travel and the state. Tourism Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/19493/7/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2017.pdf https://ir.uitm.edu.my/id/eprint/19493/ https://www.jthca.org/
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