The power of consumers in controlling the price of goods: an analysis from the perspective of consumer sovereignty and modern market mechanisms

Classical economic theory suggests that prices are determined when demand meets supply, portraying consumers as passive price takers. However, this view no longer reflects modern realities. Consumers today are active players, capable of influencing prices through individual and collective actions. T...

Full description

Bibliographic Details

Main Authors:	Abu Bakar, Bazri, Sardan, Mohd Azim, Mohamed Abdul Kadir, Juliana, Ali@Saip, Azman
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Johor 2025
Subjects:	Price Consumer protection
Online Access:	https://ir.uitm.edu.my/id/eprint/133069/1/133069.pdf https://ir.uitm.edu.my/id/eprint/133069/
Tags:	Add Tag No Tags, Be the first to tag this record!