The power of consumers in controlling the price of goods: an analysis from the perspective of consumer sovereignty and modern market mechanisms
Classical economic theory suggests that prices are determined when demand meets supply, portraying consumers as passive price takers. However, this view no longer reflects modern realities. Consumers today are active players, capable of influencing prices through individual and collective actions. T...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Johor
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/133069/1/133069.pdf https://ir.uitm.edu.my/id/eprint/133069/ |
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