Championing responsibility: 17 remarkable responsible marketing campaigns to inspire change
Marketers should prioritize the integration of social marketing initiatives and actively participate in community and public engagement. Hence, our marketing students must possess practical proficiency in addressing the prevailing societal issues in Malaysia. Marketers are the group with the highest...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Kedah
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/132960/1/132960.pdf https://ir.uitm.edu.my/id/eprint/132960/ https://sites.google.com/uitm.edu.my/icsr2024/home |
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