Understanding student preferences for ready-to-eat meals: evaluating consumption habits and enhancements for the menu Rahmah initiative at UiTM

The research explores university students' insights on ready-to-eat meals, with a focus on their consumption habits, pricing perceptions, and preferences. The study aims to identify key factors influencing students' decisions to consume ready-to-eat meals and their views on the in-campus M...

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Bibliographic Details
Main Authors: Affendy Lee, Noor Azli, Rozli@Rosli, Mohd Ikmal Fazlan, Abd Ghani, Kay Dora, Sulaiman, Suria, Zaini, Intan Rabiatulainie
Format: Book Section
Language:en
Published: Universiti Teknologi MARA, Kedah 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/132578/1/132578.pdf
https://ir.uitm.edu.my/id/eprint/132578/
https://sites.google.com/uitm.edu.my/icsr2024/home
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