Understanding student preferences for ready-to-eat meals: evaluating consumption habits and enhancements for the menu Rahmah initiative at UiTM
The research explores university students' insights on ready-to-eat meals, with a focus on their consumption habits, pricing perceptions, and preferences. The study aims to identify key factors influencing students' decisions to consume ready-to-eat meals and their views on the in-campus M...
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| Main Authors: | , , , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Kedah
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/132578/1/132578.pdf https://ir.uitm.edu.my/id/eprint/132578/ https://sites.google.com/uitm.edu.my/icsr2024/home |
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