i-NPD app: a tech-driven and green innovation for creative learning in marketing
This study explores the use of an innovative digital tool—the i-NPD App—to enhance learning in New Product Development (NPD), a key Marketing subtopic often challenging for students. Built with Power Apps, the i-NPD App provides interactive, structured guidance on the 8-step NPD process while promot...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/132378/1/132378.pdf https://ir.uitm.edu.my/id/eprint/132378/ |
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